[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Hero Section” _builder_version=”4.16″ global_colors_info=”{}”][et_pb_fullwidth_header title=”blog” subhead=”What the media gets wrong about electrification” background_overlay_color=”rgba(0,0,0,0.8)” content_max_width=”800px” _builder_version=”4.20.2″ title_text_color=”gcid-3a61e87b-7191-426b-9504-67d68e8508be” title_font_size=”20px” title_line_height=”1.4em” content_font=”Poppins||||||||” content_font_size=”16px” content_letter_spacing=”1px” content_line_height=”2em” subhead_font=”Poppins|700|||||||” subhead_font_size=”48px” subhead_line_height=”1.2em” background_color=”rgba(255, 255, 255, 0)” background_image=”https:\/\/www.ma5.eu\/wp-content\/uploads\/2023\/02\/consultant-08.jpg” parallax=”on” parallax_method=”on” custom_button_one=”on” button_one_border_width=”1px” button_one_border_color=”rgba(255,255,255,0.3)” button_one_border_radius=”0px” button_one_letter_spacing=”1px” button_one_font=”Saira Extra Condensed|600||on|||||” button_one_icon=”$||divi||400″ button_one_icon_color=”#edbb5f” custom_button_two=”on” button_two_border_width=”1px” button_two_border_color=”rgba(255,255,255,0.3)” button_two_border_radius=”0px” button_two_letter_spacing=”1px” button_two_font=”Saira Extra Condensed|600||on|||||” button_two_icon=”$||divi||400″ button_two_icon_color=”#edbb5f” module_alignment=”right” custom_margin=”|||” custom_padding=”8%||121px|||” button_one_text_color_hover=”#edbb5f” button_two_text_color_hover=”#edbb5f” button_one_bg_color_hover=”rgba(0,0,0,0)” button_two_bg_color_hover=”rgba(0,0,0,0)” global_colors_info=”{%22gcid-3a61e87b-7191-426b-9504-67d68e8508be%22:%91%22title_text_color%22%93}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”on” button_one_text_color__hover=”#edbb5f” button_two_text_color__hover_enabled=”on” button_two_text_color__hover=”#edbb5f” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”on” button_one_bg_color__hover=”rgba(0,0,0,0)” button_two_bg_color__hover_enabled=”on” button_two_bg_color__hover=”rgba(0,0,0,0)”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Blog” _builder_version=”4.16″ custom_margin=”-2px|||||” custom_padding=”100px|0px|100px|0px” global_colors_info=”{}”][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” max_width=”1440px” module_alignment=”center” min_height=”288.6px” custom_margin=”-196px|auto||324px||” custom_padding=”|0px||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_font=”Source Sans Pro||||||||” text_line_height=”1.5em” background_color=”#FFFFFF” custom_margin=”|2em||2em|false|true” custom_padding=”3em|3em|3em|3em|true|true” box_shadow_style=”preset3″ global_colors_info=”{}”]<\/p>\n
This article could just as well have had the title: What the media gets wrong about everything<\/em>. But I\u2019m not an expert on \u201ceverything\u201d. I do know a thing or two about automotive, however, and I\u2019m more than a little frustrated by what the media gets wrong about electrification \u2013 the most important change in the automotive industry since, well, ever.<\/p>\n And if my frustration sometimes tips over into anger, it\u2019s because a lot of the \u201cwrongness\u201d is not accidental, but intentional. So I get frustrated with the lack of knowledge and depth in articles and tv news items about the electrification of mobility. But I get angry when I read articles or watch items with eye-catching headlines that make controversial statements, which are in blatant contradiction with straight news and objective facts.<\/p>\n \u00a0You want examples? Here are a few, from just these past few weeks.<\/p>\n This headline stirs up worry and doubt for the future of this important alternative to fossil fuels, but the article itself explains both the problem and the solution. A classic example of fearmongering.<\/p>\n Going on the title alone, you could conclude that diesel still has a long, bright future, and perhaps also that EVs are not a forward-looking solution after all. But read on, and it becomes apparent that the chip shortage is temporarily delaying volume delivery of EVs. A classic example of misdirection.\u00a0<\/p>\n The article actually mentions that EVs are cheaper to repair than ICE vehicles \u2013 at least in \u201csome\u201d cases. The point it is making, is limited to specific types of breakdowns. But that will not be the general experience of EV drivers. A classic example of being economical with the truth.<\/p>\n It’s almost as if journalists want<\/em> to get it wrong. Experts in other fields might recognize this journalistic \u201cprinciple\u201d, and can probably sympathize with my frustration and anger. But I would humbly submit that this problem, in its application to electrification, is more consequential than in most other cases.<\/p>\n We can get so caught up in the minutiae of fleet management, and the arguments pro and contra ICEs and EVs, that we forget the big picture. Electrification is an essential part of the solution for an urgent and serious problem \u2013 climate change.<\/p>\n To the surprise of many critics and cynics, corporates in the past few years have all signed up for this difficult, yet important exercise. They are completely on board, and have embraced carbon neutrality as a key part of their overall strategy, and the electrification of their fleets as the central part of that drive.<\/p>\n It’s not an easy process. It\u2019s complex. It\u2019s costly. There is a lot of pushback: by nature, both hierarchies and mentalities are resistant to change. But this change is about making sure our planet has a future. That\u2019s about as important as targets can be. And corporate fleets are doing more than their bit \u2013 in virtually all countries, they\u2019re well ahead of the general market when it comes to electrification.<\/p>\n Being a pioneer is honourable. But it\u2019s difficult. So it would be great if we had the media on our side. After all, newspapers, tv stations, websites and other mass communication outlets help shape public opinion, and drive public policy. Ideally, they would provide clear and concise information on the benefits of electrification, as well as helping to spread awareness about the various incentives available to make the change.<\/p>\n Because, as mentioned, electrification is complex. And the media could help us explain the complicated parts of this process in easy terms. Instead, the ground rule seems to be: if it\u2019s complex, it\u2019s suspicious. If it\u2019s difficult, it may not be worth the effort. And if experts say it\u2019s for the best, then it\u2019s probably going to be worse than what we already have.<\/p>\n Quite often, these are the sentiments driving the headlines when it comes to news about EVs and electrification \u2013 even if the articles and items themselves are sometimes more nuanced. I get that news has to be eye-catching and attention-grabbing. But do the media have to play on the worst instincts?<\/p>\n Not everybody reads beyond the headlines. Sensationalist, negative publicity around electrification can only serve to slow down this all-important megatrend. Of course, I believe in the freedom of the press. But I also believe the press has a responsibility to produce information that is relevant, accurate and productive.<\/p>\n After all, we all want and need a better future. Don\u2019t we?<\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” custom_padding=”1px|||||”][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}”][dssb_sharing_buttons icon_placement=”icon” icon_width=”fixed” use_sharing_title=”on” sharing_title=”Share this on” _builder_version=”4.20.2″ _module_preset=”default” sharing_title_font=”Poppins|700|||||||” sharing_title_text_align=”center” sharing_title_text_color=”gcid-3a61e87b-7191-426b-9504-67d68e8508be” sharing_title_font_size=”20px” sharing_title_line_height=”2em” border_radii_main=”on|5px|5px|5px|5px” global_colors_info=”{%22gcid-3a61e87b-7191-426b-9504-67d68e8508be%22:%91%22sharing_title_text_color%22%93}” theme_builder_area=”post_content”][dssb_sharing_button button_text=”Share this post on Facebook” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/dssb_sharing_button][dssb_sharing_button social_network=”linkedin” button_text=”Share this post on Linkedin” _builder_version=”4.20.2″ _module_preset=”default” max_width=”50%” global_colors_info=”{}” theme_builder_area=”post_content”][\/dssb_sharing_button][dssb_sharing_button social_network=”email” button_text=”Share this post by mail” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/dssb_sharing_button][dssb_sharing_button social_network=”whatsapp” button_text=”Share this post on Whatsapp” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/dssb_sharing_button][\/dssb_sharing_buttons][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" This article could just as well have had the title: What the media gets wrong about everything. But I\u2019m not an expert on \u201ceverything\u201d. I do know a thing or two about automotive, however, and I\u2019m more than a little frustrated by what the media gets wrong about electrification \u2013 the most important change in […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"1080","_oct_exclude_from_cache":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-422","post","type-post","status-publish","format-standard","hentry","category-blog-posts"],"_links":{"self":[{"href":"https:\/\/devsecureweb.com\/ma5staging\/wp-json\/wp\/v2\/posts\/422","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devsecureweb.com\/ma5staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/devsecureweb.com\/ma5staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/devsecureweb.com\/ma5staging\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/devsecureweb.com\/ma5staging\/wp-json\/wp\/v2\/comments?post=422"}],"version-history":[{"count":8,"href":"https:\/\/devsecureweb.com\/ma5staging\/wp-json\/wp\/v2\/posts\/422\/revisions"}],"predecessor-version":[{"id":500,"href":"https:\/\/devsecureweb.com\/ma5staging\/wp-json\/wp\/v2\/posts\/422\/revisions\/500"}],"wp:attachment":[{"href":"https:\/\/devsecureweb.com\/ma5staging\/wp-json\/wp\/v2\/media?parent=422"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/devsecureweb.com\/ma5staging\/wp-json\/wp\/v2\/categories?post=422"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/devsecureweb.com\/ma5staging\/wp-json\/wp\/v2\/tags?post=422"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
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