{"id":598,"date":"2023-04-17T09:22:15","date_gmt":"2023-04-17T09:22:15","guid":{"rendered":"https:\/\/www.ma5.eu\/?post_type=project&p=598"},"modified":"2023-05-03T09:12:15","modified_gmt":"2023-05-03T09:12:15","slug":"benchmarking-of-certified-pre-owned-programme","status":"publish","type":"project","link":"https:\/\/devsecureweb.com\/ma5staging\/project\/benchmarking-of-certified-pre-owned-programme\/","title":{"rendered":"Benchmarking of Certified Pre-Owned Programme"},"content":{"rendered":"\n[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Hero Section” _builder_version=”4.20.2″ background_enable_image=”off” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_fullwidth_header title=”our projects” subhead=”Benchmarking of Certified\u00a0 \u00a0 Pre-Owned Programme” background_overlay_color=”rgba(0,0,0,0.8)” content_max_width=”800px” _builder_version=”4.20.2″ title_text_color=”gcid-3a61e87b-7191-426b-9504-67d68e8508be” title_font_size=”20px” title_line_height=”1.4em” content_font=”Poppins||||||||” content_font_size=”16px” content_letter_spacing=”1px” content_line_height=”2em” subhead_font=”Poppins|700|||||||” subhead_font_size=”48px” subhead_line_height=”1.2em” background_color=”rgba(255, 255, 255, 0)” background_image=”https:\/\/www.ma5.eu\/wp-content\/uploads\/2023\/04\/iStock-857357236_WEB.jpg” custom_button_one=”on” button_one_border_width=”1px” button_one_border_color=”rgba(255,255,255,0.3)” button_one_border_radius=”0px” button_one_letter_spacing=”1px” button_one_font=”Saira Extra Condensed|600||on|||||” button_one_icon=”$||divi||400″ button_one_icon_color=”#edbb5f” custom_button_two=”on” button_two_border_width=”1px” button_two_border_color=”rgba(255,255,255,0.3)” button_two_border_radius=”0px” button_two_letter_spacing=”1px” button_two_font=”Saira Extra Condensed|600||on|||||” button_two_icon=”$||divi||400″ button_two_icon_color=”#edbb5f” module_alignment=”right” custom_margin=”|||” custom_padding=”8%||121px|||” hover_enabled=”0″ button_one_text_color_hover=”#edbb5f” button_two_text_color_hover=”#edbb5f” button_one_bg_color_hover=”rgba(0,0,0,0)” button_two_bg_color_hover=”rgba(0,0,0,0)” global_colors_info=”{%22gcid-3a61e87b-7191-426b-9504-67d68e8508be%22:%91%22title_text_color%22%93}” button_one_text_size__hover_enabled=”off” button_two_text_size__hover_enabled=”off” button_one_text_color__hover_enabled=”on” button_one_text_color__hover=”#edbb5f” button_two_text_color__hover_enabled=”on” button_two_text_color__hover=”#edbb5f” button_one_border_width__hover_enabled=”off” button_two_border_width__hover_enabled=”off” button_one_border_color__hover_enabled=”off” button_two_border_color__hover_enabled=”off” button_one_border_radius__hover_enabled=”off” button_two_border_radius__hover_enabled=”off” button_one_letter_spacing__hover_enabled=”off” button_two_letter_spacing__hover_enabled=”off” button_one_bg_color__hover_enabled=”on” button_one_bg_color__hover=”rgba(0,0,0,0)” button_two_bg_color__hover_enabled=”on” button_two_bg_color__hover=”rgba(0,0,0,0)” theme_builder_area=”post_content” title_text=”iStock-857357236_WEB” sticky_enabled=”0″][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Blog” _builder_version=”4.16″ custom_margin=”-2px|||||” custom_padding=”100px|0px|100px|0px” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” max_width=”1440px” module_alignment=”center” min_height=”288.6px” custom_margin=”-196px|auto||324px||” custom_padding=”|0px||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.20.2″ _module_preset=”default” text_font=”Source Sans Pro||||||||” text_line_height=”1.5em” header_font=”Poppins|700|||||||” header_2_font=”Poppins|700|||||||” header_2_text_color=”#000000″ header_2_font_size=”20px” background_color=”#FFFFFF” custom_margin=”|2em||2em|false|true” custom_padding=”3em|3em|3em|3em|true|true” box_shadow_style=”preset3″ global_colors_info=”{}” theme_builder_area=”post_content”]

Summary<\/h1>\n

 <\/p>\n

Europe-wide<\/b>.<\/h2>\n

We carry out analyses of Certified Pre-Owned Vehicle programmes across Europe.<\/p>\n

Benchmarking<\/b>.<\/h2>\n

Based on these surveys, we provide feedback, so clients can benchmark their existing programmes.<\/p>\n

Competitor review<\/b>.<\/h2>\n

We also review competitor websites, and this can be enhanced by responsiveness analysis and\/or on-site mystery shopping.<\/span>\u00a0<\/p>\n

Staying competitive<\/b>.<\/h2>\n

The marketplace changes fast, so regular benchmarking of certified programmes is the best way to stay competitive.<\/span><\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” max_width=”1440px” module_alignment=”center” min_height=”288.6px” custom_margin=”-196px|auto||324px||” custom_padding=”|0px||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.ma5.eu\/wp-content\/uploads\/2023\/04\/iStock-857357236_WEB.jpg” title_text=”iStock-857357236_WEB” _builder_version=”4.20.2″ _module_preset=”default” max_width=”100%” module_alignment=”center” custom_margin=”||40px||false|false” hover_enabled=”0″ box_shadow_style=”preset4″ box_shadow_horizontal=”-80px” box_shadow_vertical=”50px” box_shadow_color=”rgba(12,12,12,0.03)” global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_accordion icon_color=”#00935e” _builder_version=”4.20.2″ _module_preset=”default” toggle_font=”Poppins|700|||||||” border_width_all=”2px” border_color_all=”#00935e” global_colors_info=”{%22gcid-3a61e87b-7191-426b-9504-67d68e8508be%22:%91%22icon_color%22,%22border_color_all%22%93}” theme_builder_area=”post_content”][et_pb_accordion_item title=”Customer type” open=”off” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” toggle_font=”Poppins|700|||||||” theme_builder_area=”post_content”]

    \n
  • Dealers & Dealer Groups<\/li>\n
  • Used Vehicle Traders<\/li>\n
  • National Sales Companies<\/li>\n
  • Car Manufacturers<\/li>\n<\/ul>[\/et_pb_accordion_item][et_pb_accordion_item title=”Project type” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content” open=”off”]
      \n
    • Desktop website research<\/li>\n<\/ul>[\/et_pb_accordion_item][et_pb_accordion_item title=”Objectives” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content” open=”off”]
        \n
      • Define the competitor set for the customers<\/li>\n
      • Adjust and update the benchmark<\/li>\n
      • Review position versus competition<\/li>\n<\/ul>[\/et_pb_accordion_item][et_pb_accordion_item title=”Methodology” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content” open=”off”]
          \n
        • To keep the benchmark up to date, the benchmark analysis and scoring are discussed twice a year with a wide group of consultants<\/li>\n
        • We have created a scored matrix with clear descriptions, to enable a consistent outcome across different team members<\/li>\n
        • Research is completed by senior members who can challenge the details<\/li>\n
        • Optionally, we can look at:
          \n
            \n
          • \n

            the responsiveness, analysing the quality of reactions to mail, chat, phone, etc.<\/p>\n<\/li>\n

          • \n

            the omnichannel approach, by \u2018mystery shopping\u2019 in the physical location<\/p>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>[\/et_pb_accordion_item][et_pb_accordion_item title=”Results” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content” open=”off”]

              \n
            • Customers who do annual benchmarking have a better understanding of the marketplace, and of the importance of convincing internal stakeholders<\/li>\n<\/ul>[\/et_pb_accordion_item][et_pb_accordion_item title=”Learning” _builder_version=”4.20.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content” open=”on”]
                \n
              • The market is more fluid than before the pandemic, in part because of new players. This requires more frequent benchmarking<\/li>\n<\/ul>[\/et_pb_accordion_item][\/et_pb_accordion][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"

                Summary   Europe-wide. We carry out analyses of Certified Pre-Owned Vehicle programmes across Europe. Benchmarking. Based on these surveys, we provide feedback, so clients can benchmark their existing programmes. Competitor review. We also review competitor websites, and this can be enhanced by responsiveness analysis and\/or on-site mystery shopping.\u00a0 Staying competitive. The marketplace changes fast, so […]<\/p>\n","protected":false},"author":1,"featured_media":600,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","_oct_exclude_from_cache":false,"footnotes":""},"project_category":[],"project_tag":[],"class_list":["post-598","project","type-project","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/devsecureweb.com\/ma5staging\/wp-json\/wp\/v2\/project\/598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/devsecureweb.com\/ma5staging\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/devsecureweb.com\/ma5staging\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/devsecureweb.com\/ma5staging\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/devsecureweb.com\/ma5staging\/wp-json\/wp\/v2\/comments?post=598"}],"version-history":[{"count":5,"href":"https:\/\/devsecureweb.com\/ma5staging\/wp-json\/wp\/v2\/project\/598\/revisions"}],"predecessor-version":[{"id":606,"href":"https:\/\/devsecureweb.com\/ma5staging\/wp-json\/wp\/v2\/project\/598\/revisions\/606"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/devsecureweb.com\/ma5staging\/wp-json\/wp\/v2\/media\/600"}],"wp:attachment":[{"href":"https:\/\/devsecureweb.com\/ma5staging\/wp-json\/wp\/v2\/media?parent=598"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/devsecureweb.com\/ma5staging\/wp-json\/wp\/v2\/project_category?post=598"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/devsecureweb.com\/ma5staging\/wp-json\/wp\/v2\/project_tag?post=598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}